A new survey by Deloitte highlights growing concerns about climate change and sustainability, revealing that many individuals believe their companies are falling short in addressing these critical issues. The survey, part of Deloitte’s ongoing “ConsumerSignals” series, polled over 20,000 respondents across more than 20 countries, offering insights into consumer attitudes and behaviors shaped by climate change.
Key Findings:
- Personal Impact of Climate Change: 56% of respondents experienced at least one extreme weather event in the past six months, with significant increases in reported events across countries like Japan (+21%), Korea (+28%), and the U.S. (+9%) since 2021.
- Urgency Perceived: 67% of respondents view climate change as an emergency, a figure that has stabilized since a slight decline from 72% in 2021.
Behavioral Shifts:
- Lifestyle Adjustments: 60% reported changing personal activities and purchase behaviors due to climate change, with younger respondents (18-34) more likely to adapt, at 62%.
- Sustainable Purchases: Nearly half (47%) bought sustainable goods in the past month, with 37% willing to pay more, 19% accepting delays, and 19% compromising on quality for sustainability.
- Relocation Considerations: Among younger respondents, 20% have moved or considered moving to reduce climate risk, while 25% would factor climate impact into future relocation decisions.
Workplace Expectations:
- Employer Action: 63% of respondents believe their employers are not doing enough to address climate change, an increase from 55% in 2021.
- Job Choices: While interest in switching jobs for sustainability has declined (21% in 2023 vs. 30% in 2021), the survey underscores growing expectations for corporate responsibility.
The findings underscore the deepening impact of climate change on personal, purchasing, and professional decisions, reflecting the urgent need for businesses and policymakers to take meaningful action.
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